SHOWROOM RECEPTIONIST & WILL CALL MANAGER
Cristina brings her passion for the arts and creativity to her position at Fulcrum Group. Cristina's event planning career stemmed from her experience as a Visual Production Associate for Macy’s. At Macy's, Cristina created intricate displays throughout a three-level department store. Most days were spent on ladders, painting, using power tools, and styling mannequins. This experience fueled Cristina's creativity and sparked her interest in project-based work.
After Macy's, Cristina added to her experience by working with residential remodels in the Greater Sacramento area as a Project Manager. Cristina took pride in organizing her projects and being present for all components, starting with demolition and ending with a grand reveal. Cristina provided exceptional service to her clients, creating long lasting relationships.
Cristina received design training from Ken Fulk’s Flower Factory florists and aims to apply this skillset on photoshoots, weddings, and other productions within the Fulcrum portfolio.
Outside of work, you can find Cristina working as a Docent at the Crocker Art Museum. Cristina is also a set and wardrobe stylist, and a creative director for commercial and editorial photoshoots.
San Francisco State University, Visual Communication Design and Museum Studies, BA